a long ride

Lana del Rey, Ride 2012

Welcome back to the 60s?!

Where exaguareted eyes lid lines recall the American Nude again,

where American flags were waving everywhere and embracing random bodies,

where the motorcycle marks the wild times of Dean and Presley,

and amid a pretty, smiling, singing, dancing, seducing girl,

where softdrinks peculiarly became symbols of freedom.

guns, make-up, dolls, money, drugs and pop.

In the 1960s the above mentioned things might have been expression of disengagements, independece, rebellion. An American girl that smokes a cigarette and hangs out with naughty boys. A new gained freedom. Showing such repetive symbols and metaphors in LANA DEL REY´s new video, more than 50 years later, this video prompts various questions:

To what extend are those expressions in lyrics meant seriously? Is the whole song, video something entirely ironical? Is this America nowadays or a picture and appreciation of the past? Or is this an America that is desired? If, what did really change in the last half of a century? Does our generation not differ from our parents? Do we really admire being objects of comsumption and mass media society? What are our innermost desires and utopia in the end?

Showing an America, burst with pride and superiority during an era called cold war. A country offering a dream, nobody ever knew what dream meant exactly, well, the people were told it was about freedom. Independence first from the british mother, freedom for colored people, freedom for white people, freedom for all people over the world. America offered freedom to objects in a mass-media world. The latter mentioned examples seem to stuck for 50 years. But the call for freedom persisted, as Lana del Rey prooves.

Apperently, our generation struggles with the same as the former: to find a way out of heteronomy. But in our days it´s less disengaging from certain norms that restrain us. It´s something different that also has power

over those who seem to be the powerful. An apparatus that seems to have gained own life, determining our lifes. One could blame mass media. It´s their fault. We have to become more individual again, to bethink ourselves of more essential things, the origins.


but as Lana del Rey might want to express is that blind turns, rebellion, attempts lead to nothing. History showed that radical changes for society´s sake, like it was the case in the 1940s in jazz, can effect consolitation of things we want to overcome.

Sometimes the best activism is to observe, especially when we face such a complexity we are all connected to, just like it did pop artists as a reaction on a superficial capitalist world that only mocked freedom. Thus mirrowing first before energies and mature thoughts develop to change things…

I’m tired of feeling like I’m f*cking crazy
I’m tired of driving ’til I see stars in my eyesI look up to hear myself saying,
“Baby, too much I strive, I just ride.”

I hear the birds on the summer breeze, I drive fast
I am alone in the night
Been trying hard not to get in trouble, but I
I’ve got a war in my mind
I just ride

Her song reflects a desire of a reality that comforts us and a melancholy view on contemporary happenings that seem to follow  directions we all can´t reckon its destination…